Happiness Is Our Return On Investment

How We Got Here and Where We Are Going

The Datafy Story

Datafy was born out of a consistent request from communities seeking better solutions for data analytics. Existing solutions were slow, cumbersome and often prohibitively expensive.  They were out of reach for many communities. Through years of technology optimization and relationship building with multiple data providers, Datafy has developed a revolutionary way for communities to understand their visitation and create targeted marketing campaigns to reach their audiences. Datafy was originally founded as a proprietary software product of a leading economic development consultancy. This product became a vital service to destinations trying to better understand their visitor base and create efficient marketing campaigns resulting in tracked visits to the destination. It became clear Datafy should be it’s own business and was launched by its Co-Founders as a stand-alone company in January 2021.

Led by seasoned tech executives, data scientists, PhDs and tourism and marketing professionals, Datafy is headquartered in Ogden, Utah with additional remote teams across the country. Since the full launch of our core product in 2020, Datafy has seen explosive growth! As of August 2021, Datafy has 16 employees with aggressive growth plans. We believe we are in fact the fastest growing tech company (client count and revenue) in the travel and tourism space with hundreds of DMO clients from coast to coast; from the very largest DMOs in the USA to some of the smallest … and we love them all equally.

Privately held with funding from sophisticated investors and entrepreneurs, Datafy has a clear roadmap to continue to lead and innovate in travel-tech. We show more than we tell, so Datafy won’t be making a lot of PR announcements … but we will continue to quietly grow quickly as we spend all of our resources building the best travel-tech software in the world.

People and Profits

We Genuinely Love Working Together

Fancy mission statements and long-winded blog posts filled with corporate speak and the latest buzzwords have little to do with what a company is all about. Your culture is what your employees tell others in private conversations, not what you’ve painted on the wall in the conference room. At Datafy, we live and die by how these private conversations go. Nothing provides more for our own happiness at work than hearing them talk like this:

My boss thinks of me as a real person, and values my overall happiness well ahead of profits, quotas and new product roll outs. She celebrates my personal adventures as much as my professional accomplishments.

Our CEO wants me to spend quality time, and a lot of it, with my family and friends.  Work isn’t life and life isn’t work and he means it.”

We want to win! I love being a part of a team that cares about each other but can also be competitive and driven to succeed. Corporate politics do not exist at Datafy.

Our product is our people. This focus allows us to attract the very best and most talented teams any company could hope for. How happy employees are in their life overall impacts how committed they are to the quality of their work. The success of our company all starts and ends with them. And that means at Datafy we are doing everything we can to help our employees increase the love they have for life, themselves, family, friends, each other, and of course, our clients.

We are always looking for world class talent that would thrive in an environment like this.  Want to join the team? Email our CEO directly.